AAPL

Apple (NASDAQ: AAPL) shares closed today at $92.93, up $0.95 from Friday's closing price of $91.98, but up just 24¢ from the post 7-to-1 stock split opening of $92.69. To be fair, it has only been three weeks since the split, and the hovering behavior hasn't deterred JP Morgan, who last week raised its target price from a rather low $89 to $108. Analyst Rod Hall believes the stock will reach this target by the end of 2015.

Bloomberg reported last week that production of Apple's largest iPhones to date will begin next month. The 4.7" and 5.5" iPhone 6 handsets are slated to begin production in China in July. The 4.7" model will be available sometime in the second half of September, while the launch date of the "phablet" size model is unclear,

After hovering around $92 for most of last week, shares of Apple (NASDAQ: AAPL) dropped below $91 on Monday, two weeks after a 7-to-1 split. Anticipation surrounding two major upcoming products, the iWatch and iPhone 6 has resulted in a flurry of news and leaks.

As the long-rumored iWatch gets closer to reality, reports have surfaced that Apple is working with star athletes to test the new device. While analysts have pointed to October as a likely release date, others claim the device might see delays due to FDA medical device certification.

Due to criticism of its recent lack of innovativeness in marketing, Apple (NASDAQ: AAPL) has decided to start its own marketing division. The company has already hired a lot of talent recently, including Beats co-founders Dr. Dre and Jimmy Iovine, Burberry CEO Angela Ahrendts and branding agency Wolff Olins CEO Karl Heiselman among others, all of whom could prove valuable to a marketing team. For now, the in-house team will compete with long time marketing partner TBWA/Media Arts Lab.

Following the stock split, investment bank RBC Capital Markets last week raised its price target to $100 per share, which puts it near the company's all time high of $100.30. This is up from its previous price target of $96.

The rumor mill has been churning out questionable "iWatch" speculations and forecasts for some time now. That the product exists and will launch within a year seems a certainty at this point. If it does launch later this year, UBS analyst Steve Milunovich believes that it could match the iPad's success, selling 21 million units in 2015 and up to 36 million during the following year.

In a note to investors obtained by AppleInsider, Milunovich writes that, with a projected retail price of $300, the iWatch could see margins of around 25% at launch time, increasing to the low 30s over several quarters. He estimates sales

The big news of last week was the 7-to-1 stock split that Apple (NASDAQ: AAPL) shares underwent on Friday after the market closed. All shareholders of record as of market close last Monday, June 2, received an additional six shares. The price per share was $645 at closing on Friday and opened today at the split adjusted price of $92.70.

Shortly after Apple announced an API for Touch ID, Paypal announced that it will incorporate the fingerprint sensor into its mobile apps. This will facilitate fast, secure and convenient mobile payments. According to Business Insider, "Touch ID may also anchor an eventual full-fledged mobile wallet service from Apple itself."