Apple Stock

After opening at $118.81 on Monday last week, Apple (NASDAQ: AAPL) shares fell over the next five days to close Friday at $115.00. This happened despite record Cyber Monday sales. According to analytics firm Custora, Sales were up 15.4% and 21.9% of orders came from mobile devices. Of those, iOS devices accounted for 78% of orders while Android accounted for only 21.6%.

Analysts are still bullish, despite the first slump in months. Several firms increased their target prices over the course of the week. On Tuesday, Canaccord Genuity raised its target price to $135 due to continued high demand for both iPhone 6 models, and a higher average selling price of $700, due to demand for more storage.

For the first time in over a month, Apple (NASDAQ: AAPL) share prices did not close the week at an all time high. Shares traded at a low volume on Friday and closed the day at $118.93. The day before Thanksgiving, however, shares did close at an all time high of $119.00. Monday saw shares close at a record high as well, $118.63. The company also hit a record market cap of $702 billion on Tuesday morning when shares approached $120.

The App Store also recently broke a record. According to Fiksu's App Store Competitive Index, daily downloads jumped from 5.5 million in September to 7.8 million in October, a record high jump of 42%. It also represents a 39% year-over-year increase.

For the fifth consecutive Friday Apple (NASDAQ: AAPL) closed the week at a record high. The share price reached $116.47 by Friday's closing bell. High demand for the iPhone 6 and great expectations for both holiday sales and the Apple Watch launch prompted several investment firms to raise their target prices last week. On Thursday, Morgan Stanley analyst Katie Huberty raised her target price to $126 after Apple surpassed her previous target of $115. She believes people are underestimating potential Apple Watch sales.

Evercore went a bit further and raised its target price from $125 to $136 on Thursday, while Piper Jaffray raised its from $120 to $135. RBC Capital raised its target from $115 to $120 on Monday. All three firms see strong holiday sales and a successful Apple Watch launch in early 2015.

Once again, Apple (NASDAQ: AAPL) stock closed the week at a record high. Share prices closed at $114.18 on Friday, a day after Apple paid a dividend of $0.47 per share on 5.87 billion shares for a record $2.9 billion pay out. This makes Apple the largest dividend payer of the year, just ahead of Exxon Mobil. The company's market cap now stands at its highest ever, $665 billion.

Recent research data show that, in the first thirty days, the iPhone 6 outsold the iPhone 6 Plus by a 3 to 1 margin. According to UBS analyst Steven Milunovich, surveys in the Chinese market show there is much higher demand there for the larger model. Considering this, UBS raised its target price for Apple shares from $115 to $125.

Apple (NASDAQ: AAPL) once again reached an all time high as its share price closed at $109.01 on Friday. On Thursday this week (November 13), the company will pay out a record quarterly dividend of $0.47 per share. The ex-dividend date was last Thursday (Nov. 6), which means that all shareholders as of that date will receive the dividend payment, regardless of who holds the stock.

A note to investors issued last Tuesday by Canaccord Genuity analyst, Michael Walkley indicated that Apple is dominating the handset market. Analysis shows the Cupertino giant accounts for a whopping 86% industry profits, while chief rival Samsung has dwindled to just 18% (the two account for over 100% because rivals like Motorola and Microsoft lost share).