Is Apple Looking to Conquer the Pre-Paid Mobile Market?
Submitted by Marshall Walker on
Deutsche Bank analyst Chris Whitmore thinks Apple should and will embrace the mid-range/pre-paid mobile phone market in 2011. Two-thirds of the 1.5 billion mobile customers worldwide are pre-paid users, and Whitmore believes Apple will try to reach these customers by releasing an unlocked iPhone priced between $300 and $500. Perhaps the iPhone 4S?
“With Nokia and RIMM struggling,” Whitmore said, “the time is right for Apple to aggressively penetrate the mid range smart-phone market to dramatically expand its market share.”

Whitmore predicts that an affordable iPhone priced around $349 will not negatively impact profitability, and will help give Apple a bigger share of the $70 billion worldwide market.