Nintendo Teams Up with DeNA to Release Mobile Games
Submitted by Marshall Walker on
After dipping its toes in the mobile game waters by releasing Pokémon TCG Online to the iPad, Nintendo has decided to team up with the Japanese game developer DeNA to release more games to "smart devices." Nintendo will create new titles instead of porting existing content over to smarthphones and tablets.
Nintendo President Satoru Iwata said that talks about bringing its characters to mobile devices began 2010, but things were not finalized until last year. This is a stark contrast to an interview he did in 2011 with the Japanese news site Nikkei, when he stated that NIntendo would never consider making games for mobile devices. Iwata believed that mobile games would only bring temporary gain and not help sustain NIntendo's core business model of selling home game consoles, but he has since changed his tune. Iwata now thinks mobile titles will work as a "bridge” to help people buy more physical Nintendo products.