Apple announced it would employ differential privacy with the release of iOS 10. Essentially, this technique improves the accuracy of queries from statistical databases while reducing the chances of identifying individual iPhone users.
This means Apple can provide enhanced, customized services while simultaneously increasing privacy for its users' personal habits and data.
According to AppleInsider, Aaron Roth, a world-class privacy expert at the University of Pennsylvania, described Apple's implementation of differential privacy as "groundbreaking". He also said this technology "positions Apple as the clear privacy leader among technology companies today."tags: