Gogo

Gogo is rolling out a new service which allow passengers to send and receive text messages in real time by using the Gogo Talk & Text iOS or Android app. Gogo's chief marketing officer, Ash ElDifrawi, told The Verge that the service will use a person's own phone number so callers won't be confused.

"Gogo Text & Talk is just one more way Gogo is keeping airline passengers connected to their lives on the ground," said ElDifrawi. "While we see this as more of a text messaging product for commercial airlines in the United States, the phone functionality is something that some international air carriers and our business aviation customers are asking for."