Advertising

Everyone with a Facebook account is familiar with their own user profile and how to manage it, but many may not be aware that they have a second profile that advertisers look at to determine how to advertise to them. As the old saying goes, if you aren't paying for a product then you are the product, and this is true for Facebook, as ad revenue is its bread and butter.

Should a phone be pretty? At least the ad whiz who came up with the latest Droid spot embraces the clunky, awkward design they are stuck promoting. "It's not a princess, it's a robot."

Now that the Droid "does" it also smashes televisions, duct tapes racehorses to missiles, tears through metal and busts through cinderblock walls. Do I smell desperation?