AdMob: Apple Dominates Smartphone Web Traffic
Submitted by Thomas Estilow on
According to AdMob, the latest stats put iPhone OS web requests at 51 percent of all smartphone web traffic. The nearest competitor is RIM OS (Blackberry) with 19 percent of smartphone web traffic, while Microsoft Windows Mobile made third place with 14 percent.
Apple devices, including the iPod Touch, represent over 18 percent of total global web ad traffic. The only company with more traffic is Nokia, clocking over 30 percent in the same category. Worldwide requests from Apple devices increased 28 percent from December to January, hitting a total of 1.2 billion.