MobileFirst

Apple and IBM first joined forces in July, when they announced their partnership in an effort to "transform enterprise mobility" by building and expanding industry specific iOS applications and supporting cloud services.

Described by Bridget van Kralingen, SVP of IBM World Business Services, the collaboration "aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement, [and] combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”