O2

O2 recently launched a new YouTube channel, called O2 Guru TV, which is surprisingly chocked full of information on how O2 customers and other smartphone owners alike can get the most out of their devices.
The channel is an extension of a program O2 began earlier this year, through which they offer over 250 in-store "gurus" to provide expert instruction and advice to customers. The idea has had many comparisons drawn to Apple's Genius Bar program.

O2 Guru TV currently offers over 700 videos on topics ranging from how to perform an iPhone backup, to how to maximize your iPhone battery life, to setting up bluetooth and adding ringtones to your iPhone. Many commonly experienced problems with the iPhone are addressed in detail, helping users put frustrating dilemmas behind them. With almost 100 videos dedicated to the iPhone, O2 Guru TV even offers detailed video instruction on specific iPhone apps, such as installing and setting up apps like Shazam and Photoshop Express. Have you ever wanted to use your iPhone as a mouse? O2's gurus have put together a video showing you how.

According to a post earlier this morning on Engadget, a number of O2 iPhone owners in the UK are complaining of significant issues with reception. According to the article, users who are having problems are failing to get service/reception in areas where other O2 phones (non-iPhones) are showing strong signal strength.

There's a new rumor floating around the internet concerning the next generation iPhone. Though this may be the one millionth rumor about a second generation, 3G iPhone - it's the first one in a while, so we figured we'd report on it.

According to unwir3d, a variety of European mobile phone sites/blogs are reporting that Apple and Vodaphone have reached an exclusive deal which will bring a 3G, second generation version of the iPhone to

Although you wouldn't say the November 9th launch of the iPhone on O2 in the UK is "right around the corner," that's not stopping O2 stores from getting their iPhone displays up. In preparation for what is certain to be a very energetic lanch in the UK, O2 stores around the country have begun dressing up for the release.

A MacRumors forums member, DogcowUK, recently snapped the above shot of an employees at an O2 store in Birkenhead, Merseyside setting up their in-store display: