Apple Rejecting Apps That Reward Users for Fake Reviews and Video Views
Submitted by Marshall Walker on
The internet is ablaze with reports about Apple rejecting apps that reward players who watch video ads, or for sharing apps on social media. The original report from TechCrunch claims a few developers have received rejection letters for ignoring key sections of Apple’s Developer Guidelines, including a rule that prohibits apps that "attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews." The recent crackdown is also affecting a small number of apps that earn money from in-game advertisements hosted by AdColony, Vungle and AppLovin, according to AdExchanger.
TechCrunch points to Apple's new iOS 8 App Store overhaul as the reason for the rejection letters.
"With the introduction of the revamped iOS App Store in iOS 8, Apple revealed a number of changes to the app discovery process, with new features that help users find apps by trending keywords, by category and subcategory, by related search terms, and more. Developers can even promote their apps in 'bundles.' But as these changes indicate, what the company didn’t reveal is that it’s not only trying to reinvent app discovery with iOS 8; it’s also trying to own it."